Results-driven marketing professional specializing in content creation and social media strategy. Expertise in data analytics, digital marketing, and brand development. Strong track record of optimizing marketing initiatives and driving engagement.
Mackenzie Vraspir – My Story
MacKenzie is a Marketing Associate at Griffin Resources, specializing in data analytics, market trends, and creative content for effective marketing campaigns and strategies. With background experience, she has developed and executed engaging marketing content strategies across multiple digital platforms. MacKenzie enjoys crafting strategic marketing initiatives and collaborating with teams to drive optimal results.
MacKenzie was born and raised in Weeki Wachee, Florida. She received her bachelor’s degree in Management and Masters of Business Administration with a concentration in Business Analytics from the University of Tampa. She played 3 years of college tennis, and continues to play socially in her spare time.
As a Marketing Associate, MacKenzie assists in the planning, execution, and analysis of marketing campaigns to enhance brand awareness and generate leads. MacKenzie is proficient in data analytics, digital media management, and project coordination. Her focus is to analyze the effectiveness of marketing efforts by tracking campaign performance.
MacKenzie has been passionate about sports her entire life, competing in soccer, track, and tennis. She became the first tennis player from her high school to compete at the collegiate level, playing for the State College of Florida.
MacKenzie has a deep appreciation for the outdoors. In her free time, she enjoys a peaceful morning walk on Bayshore or a challenging hike when visiting Colorado.
MacKenzie recently discovered a passion for sports photography and graphic design. She has created digital graphics for social media highlighting coaches’ milestones as well as video board graphics to promote home games for lacrosse.
